The “Dairy State” will proceed to host the world’s elite CrossFitters for the foreseeable future.
The 2024 CrossFit Games will proceed to happen in Madison, WI, per a Wednesday, Jan. 25, 2023, announcement from CrossFit HQ. The news comes on the heels of past speculation that CrossFit’s premier contest may need found a latest home in Birmingham, AL. BarBend broke the news.
CrossFit CEO Don Faul offered illuminating thoughts on the choice to maintain the numerous competition in Wisconsin’s capital until a minimum of the mid-2020s.
“Our vision for the long run is to bring the life-changing potential of CrossFit to more people, in additional ways,” Faul said. “The CrossFit Games are a point of interest for our brand as we reach hundreds of thousands of individuals around the globe, and a possibility for our global community to assemble and have fun as we crown the Fittest on Earth. We’re thrilled to return to Madison, where we’ve been capable of form an incredible partnership with town and the area people.”
Madison, WI, has been the house of the CrossFit Games almost every yr since 2017. The lone exception to that recent history was in 2020 when the Games took place in Aramos, CA, because of conflicts from the early portions of the COVID-19 pandemic. A lot of the contest in Madison occurs in and across the Alliant Energy Center — a convention and recreational space for a lot of events within the nearby area.
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In May 2022, CrossFit HQ had previously noted that the 2023 edition of the games can be the sixth and final iteration in Wisconsin because the organization looked to future sites and potential expansion. Those plans have now clearly shifted in the interim.
Staying in Madison will likely see the CrossFit Games proceed to act as a boon to town’s economy and surrounding area. Per an early August 2022 report from The Cap Times, the competition “has consistently generated around $12 million in economic activity in each of its recent years.” On the time of this writing, it’s unclear how much the 2022 iteration — which saw Tia-Clair Toomey and Justin Medeiros capture the Women’s and Men’s Individual titles, respectively — made in profits for town.
“CrossFit and Madison have a really special relationship that we’re honored to proceed for one more two years, and I do know our businesses and residents will welcome CrossFit back in 2023 and 2024 with open arms,” said Destination Madison and Madison Area Sports Commission Vice President Jamie Patrick in the identical press release. “As we saw during last yr’s Games when 1000’s of individuals rallied behind an athlete to propel her to the highest of the Wisconsin State Capitol stairs, CrossFit athletes, fans, and the Madison community are on this together every step of the way in which.”
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Down the road, CrossFit’s tentpole event could indeed be situated elsewhere. For now, with Madison already well-prepared to host a number of the fittest athletes on Earth, it seems the general logistics of the situation made it make sense to remain in Wisconsin.
Within the immediate purview, the 2023 CrossFit Open will begin on Feb. 16, 2023. From there, it’ll be full steam ahead for the 2023 competitive season.
Featured image: @crossfitgames on Instagram