WHO is working with Kuaishou Technology, an organization in China that owns social platforms SnackVideo and Kwai, to fight COVID-19 misinformation and supply psychological health recommendations on how to deal with results of the pandemic. Resources can be found in Bahasa Indonesia, Portuguese and Spanish to achieve weak populations within the palms of their arms in languages they perceive.
With over 4 billion customers worldwide, social media has revolutionized the best way info is consumed. Leveraging social media in native languages permits WHO to achieve thousands and thousands of weak folks with crucial health info.
For instance, in August 2021, WHO and SnackVideo launched a social media marketing campaign to sluggish the unfold of COVID-19 in Indonesia. The marketing campaign was centred round boosting psychological resilience by means of group open messaging. Messaging included recommendations on easy methods to defend your self and your loved ones from COVID-19 in addition to psychological health tricks to assist dealing with the pandemic and its results on each day life. Users produced over 24 thousand movies utilizing the hashtag #BersamaHinggaUsai which collectively earned over 30 million views on the platform.
Later within the 12 months, Kwai and WHO launched a COVID-19 Fact Centre to assist cut back the unfold of health misinformation by debunking widespread COVID-19 myths. The Fact Centre helps customers perceive and higher determine doubtlessly dangerous falsehoods, connects them with localised assets for vaccine reserving, and additional studying about native rules and protecting measures. The web page has gathered over hundred thousand views all through nations in South America and Indonesia.
“We are thrilled to workforce up with the WHO to deliver health info to brief video person communities in a enjoyable and interactive means,” stated Liu Zhen, Vice President of Kuaishou Technology, the guardian firm of SnackVideo and Kwai. “This partnership with the WHO may be very particular to SnackVideo and Kwai, as each apps supply easy-to-use video and live-streaming experiences for everybody, so that everybody can categorical their kinds, creativity and really feel linked. Reaching not solely the highest creators on each platforms, we now have additionally seen curiosity and elevated uptake from normal customers, with increased than common participation charges throughout the board. We are excited in regards to the impression and affect these campaigns may have.”
“We welcome efforts by the social media firms, akin to Kuaishou Technology, to encourage their giant on-line communities to take the mandatory steps for higher health and well-being,” stated Andy Pattison, Team Lead of Digital Channels on the World Health Organization. “We must proceed to achieve folks with lifesaving health messages the place they’re, within the palms of their arms, and in languages that they perceive.”
This collaboration is a part of WHO’s broader initiative to work with expertise firms to struggle misinformation and guarantee folks in all places have entry to correct health info and assets on COVID-19.